rand* CC
Social Media / Branding / Marketing
Date
2020
Team
rand* Construction Company
Role
Graphic Designer / Marketing Designer
Approach
We identified and focused on three main aesthetic goals: 1) team-oriented top workplace, 2) bold and eye-catching, and 3) light-hearted yet professional.
Goal
Create marketing outreaches particularly to a younger audience as a recruiting pool.
Project Description
As a full-time Marketing and Graphics Specialist at a high-end interior contractor, I managed long-term social media and marketing campaigns aimed at revitalizing the brand and increasing engagement.
Challenges
The challenge was to take an existing, established brand and create exciting revitalized graphics that stayed on brand but breathed new life into it.
Process
Starting with identifying the KPIs, goals, timelines, schedules, and engagement benchmarks, a social media marketing strategy was created and pitched to stakeholders. The first step was building a library of images from on-site and in-office settings for content through professional photoshoots and in-person documentation at team events. Following the marketing schedule, designs were drafted, tweaked, and sent for review before posting.
