“What is VASCUPP?”

Video Production / Motion Graphics

Date

2021

Client

VASCUPP

Role

Director / Motion Graphic Designer / Storyboarding

Team

All About Presentation

Challenges

The challenge was to create a cohesive argument for participating in SWaMFest, coming out of lock-down and COVID restrictions. This needed to be done using diverse elements - including old video and photos of past in-person events, past recordings of lockdown digital events, testimonies from past participants, and a plan for new filming - all while ensuring the final product was both engaging and clear.

Project Description

While at All About Presentation, an event and video production company, I served as the Creative Director on this project. It incorporated footage from previous years, new studio footage, motion graphics, and testimonials. The Client is a supplier diversity collective of universities and colleges in Virginia. VASCUPP hosts a SWaM (Small, Women, and Minority Owned businesses) event every year, SWaMFest, to promote and connect SWaM Businesses with the Universities’ opportunities.

Approach

The key to this project was collaborating with stakeholders through the storyboarding phase. By focusing on finding the best content flow we were able to piece together the disparate elements, write a cohesive script and be as efficient as possible during filming and editing.

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