Back Office Business Solutions, LLC
Branding / Logo Design
Date
2022
Client
Back Office Business Solutions, LLC
Role
Graphic Designer
Goal
The collaborative phase was key: I asked insightful questions to provoke the client team into meaningful discussions about their company mission and goals. From this collaboration, I created visual concept pitches to present to the client before focusing on the logo design.
Results
As a company specializing in helping other small businesses and hosting educational small-business courses, the brand concept revolved around building blocks, metaphorically representing how order can be made from chaos.
Project Description
A small bookkeeping company needed a new logo with a clean brand style. The challenge was to develop a brand philosophy and concept before translating it into a design or identity.
