Frameworks: A City in Focus
Museum Exhibit / Logo
Date
2024
Client
The Fredericksburg Area Museum
Role
Graphic Designer / Visual Desig
Goal
The exhibit covered numerous topics, presenting a challenge for the brand colors, which needed to be cohesive, appealing, visible in dim lighting, and accessible to various vision types.
Project Description
In this project, we developed a logo and comprehensive branding package for a museum exhibit. The exhibit aimed to present the local history of the town through hyper-focused lenses while ensuring cohesion and interest for museum attendees.
Process
I started by collecting data on the elements my client wanted and collaborated on the exhibit write-up. From there, I worked on a color scheme and brand identity through mood boards and inspiration. The colors underwent rigorous testing to ensure they were balanced for visual appeal and accessible to all vision types, especially in low-light conditions.
Approach
My approach focused on creating a cohesive and appealing color scheme that was both visually striking and accessible. This involved extensive testing and collaboration with the client to ensure the final design met all aesthetic and functional requirements.
