Flourish Consulting, LLC
Branding / Logo Development / Brand Style Guide / Branded Assets
Date
2024
Client
The Fredericksburg Area Museum
Role
Graphic Designer / Visual Designer
Goal
To develop a versatile and recognizable brand that embodies the client's commitment to clarity, communication, equity, and accessibility.
Project Description
The Client, a proposal writer and consultant, needed a full brand development, custom logo, and brand style guide, as well as branded assets including business cards, email signature, letterhead, and PowerPoint template.
Process
The process began with a collaborative session with the client to gather essential information. Through research and inspiration, I drew upon the philosophy of Mid-Century Modern designers, creating several versions that played with these themes. After client feedback, we refined the designs to develop the sleekest and most effective brand possible.
Approach
To develop the brand identity and logo, I relied on Mid-Century Modern design principles, emphasizing function and balance with clean, geometric, and repeatable elements. The design prioritized clarity and accessibility, ensuring it met 508 Compliance standards.
