“How Its Made” Star City Growlers
Video / Editing / Motion Graphics
Date
2022
Client
Star City Growlers
Role
Video Editor / Graphic Designer
Challenges
The main challenge was that there was only pre-existing, low-quality footage to work with, with no option to re-shoot. Additionally, the client wanted the video to be bite-sized for social media use but detailed enough to pitch to potential investors.
Project Description
A concise, engaging video to showcase the production process of Star City Growlers, designed to attract potential investors and buyers.
Approach
Given the length and density of the video needs, I focused on keeping all cuts and edits smooth and in-time with high-energy music. I also used multiple visual languages such as color and motion, not just text.
